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Nontechnical Guide to Petroleum & How to Sell Technical Equipment Bundle

$214.00 $171.20
(You save $42.80)

5.35 LBS
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Product Description

Bundle & SAVE on two of our bestselling items!

Nontechnical Guide to Petroleum Geology, Exploration, Drilling, & Production, 3e

How to Sell Technical Equipment & Services



by Norman J. Hyne, Ph.D.

Designed for easy reading and accessibility, this bestselling book by Norman Hyne provides an enormous amount of useful information on the upstream petroleum industry. The updated 3rd edition includes a new chapter on unconventional oil and gas (including gas shales), covers new well-logging tools and new drilling rigs, and adds a number of new figures and plates. Thousands of professionals and students have used this upstream guide to further their understanding of petroleum geology, exploration, drilling, and production.

724 Pages/Hardcover/6x9/March 2012
ISBN13 978-1-59370-269-4



by James R. Hutton

Much has been written about perfecting sales techniques, in this informative book author James R. Hutton shares his decades of experience in the petroleum industry to help readers master the challenge of industrial sales. In How to Sell Technical Equipment and Services, Hutton covers the many aspects involved in B2B sales, with product knowledge being the key to success. Hutton breaks down the process into separate chapters covering more than 60 different topics ranging from identifying the decision makers and gathering intelligence, to handling unpleasant customers and introducing new products. Sales professionals, sales manager, and senior executives in all industries will find the information in this book to be invaluable.

Learn how to: 

  • Respond to tough situations
  • Manage time
  • Close the sale
  • Impress customers
  • Prospect for new business
  • Strike responsive chords
  • Send the right signals out so the right signals come back

517 pages/Softcover/7x10/2005
ISBN13 978-1-59370-066-9

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